News & Media
24/11/25 - Source : The Hindu
The Insurance Awareness Committee (IAC-Life) applauds IRDAI’s newly launched Bima Gram API, a pioneering digital tool that enables accurate, real-time verification of rural insurance coverage and strengthens India’s rural penetration efforts.
08/09/25 - Source : PTI News
The Insurance Awareness Committee donated 400 raincoats to Mumbai traffic police during Ganesh Visarjan duties, highlighting the importance of life insurance and supporting city protectors.
03/09/25 - Source : PTI News
According to a recent survey by Insurance Awareness Committee (IAC-Life) with IMRB Kantar, Tamil Nadu recorded 100% life-insurance awareness and 70% of non-policyholders said they intend to purchase a policy in the next 3–6 months, reflecting strong financial readiness and potential for high insurance penetration
02/09/25 - Source : The Wire
According to a recent study by Insurance Awareness Committee (IAC-Life) and IMRB Kantar, 94% of people in Telangana prefer to plan ahead for future risks, while 87% view life-insurance savings plans as a key tool for financial protection — marking the state as a leading example of long-term financial awareness in India.
02/07/25 - Source : Economic Times
The Insurance Awareness Committee launches the next phase of its ‘Sabse Pehle Life Insurance’ campaign to bridge India’s widening protection gap and position life insurance as the foundation of financial planning.
Will ‘Sabse Pehle Life Insurance’ make a mark?
14/10/19 - Source : LiveMint
You contribute just as much as a man to the running of a household and this cannot be ignored. This being said, it is women who seem to be undecided about taking up a life insurance policy.
Life Insurance companies join hands to launch MF-like awareness campaign
11/10/19 - Source : The Hindu
Life Insurance Council, which is the face of life insurance industry in India, plans to launch life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’.
'Sabse Pehle Life Insurance' campaign to kick off in a month
10/10/19 - Source : MoneyControl
This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country.
Life insurance industry spreads awareness with ‘Sabse Pehle Life Insurance’ campaign
10/10/19 - Source : Economic Times
This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country